Raise your hand if you’re currently looking for a job but you just keep hitting dead ends. There’s no shame at all. Trust me, we’ve all been there at some point in our lives. You definitely want to be able to market yourself well to employers and score that role you’ve been eyeing.
Today’s job market is ridiculously tough. In 2020, the International Labour Organization reported that 14.1%of Southeast Asia’s youths were unemployed, a number that has most definitely been exacerbated thanks to the pandemic.
So what can you do when you’re trying to stand out among your peers and market yourself to employers? This is what to do when hunting for your future job.
Emphasise your soft skills when marketing yourself
We can’t all be naturally skilled in technology, but you know what we can have? Soft skills.
Communication, teamwork and conflict resolution are valuable soft skills regardless of the type of industry you’re in. Share anecdotes that illustrate how you’ve applied soft skills in past situations during job interviews.
For example, you can share a conflict that occurred at work, how you took hold of the situation and what the end result was.
Build your personal brand
If the idea of “branding” yourself sounds weird, I totally get it. It can seem a little pretentious and sound as if you’re bragging.
But building your personal brand for your career isn’t so much bragging as it is marketing yourself to employers as a professional. It’s like an elevator pitch. You’re letting potential employees know who you are, what your skill set is and why they should consider hiring you.
One way to create your personal brand is by building a strong social media presence and website that showcases your portfolio. Stay active and regularly update about your career and where it’s going. If you started a new job, share it!
Show off your accomplishments and be proud of what you’ve achieved!
Demonstrate management experience
Here’s a secret: You don’t have to be the top manager in order to show managerial skills.
Team management is all about leadership, that is being able to motivate and encourage others into delivering favourable results as a team. Even things that may be considered small like managing a team of interns shows that you’re able to take on an active role in leading others.
Take initiative and start by taking charge of small projects. Over time, you’ll be able to gain more confidence and experience in your own managerial skills.
Use numbers to boost your resume
A recurring mistake many people make with their resumes is not quantifying their achievements. Instead of just listing down your responsibilities in your past positions, consider adding numbers to illustrate your expertise.
Let’s say you work as a social media manager and your job includes growing a brand’s audience. List down that you successfully grew the audience by 15% by executing certain ideas and campaigns.
By quantifying these accomplishments, you are making it easier for employers to understand your expertise and skill set. ser
Network, network, network
Sometimes it’s not about what you know, but who you know.
If you’re currently studying, make use of your university’s various events designed to introduce students to industry professionals. Take advantage of these resources and ask questions on how you can start gaining real world experience even before you graduate.
The first time I attended a networking event, I felt shy and awkward. But truthfully, there’s no better way to get used to networking other than practicing. Take the first step to strike a conversation with strangers. Just remember to look people in the eyes and be sincere, and your efforts will pay off.
Start by getting to know the people around you including your colleagues and your supervisors. If you follow influencers or key opinion leaders in your industry, consider sending them a note introducing yourself and why you appreciate a certain work they did.
It never hurts to let people know you appreciate them and in the best case scenario, they’ll remember your name in a future event! It’s a great way to market yourself to a potential future employer.
Learn new technical skills
Sometimes, you can do all the above and it may still not be quite what you were looking for. If that’s the scenario you’re in, it may be a good time to start learning again.
Nowadays, plenty of employers are looking for employees who are committed and willing to learn more about their profession. There are various online courses you can take that will boost your career prospects.
Remember, there’s no shame in improving your career prospects and marketing yourself well to future employers. With the right attitude and a well-thought-out resume/CV, employers are sure to notice your capabilities. You got this girl!